Kylie Jenner Biography Flash a weekly Biography.

Kylie Jenner has been back in the headlines over the past few days and—as always—she knows how to capture the internet’s attention while keeping her personal brand front and center. The biggest story this weekend was Kylie’s cheeky recreation of her now-iconic Rise and Shine meme from 2019. On Friday, as reported by People and covered extensively on TikTok, Kylie dressed in a black robe and curlers, put her three-year-old son Aire into a crib, and belted out “rise and shine” just as she did six years ago for her daughter Stormi—this time with both kids in on the joke. Aire responded by repeating the meme, flashing a big smile for the camera. Fans absolutely ate it up, with some saying this version beats the original. Kylie hinted at the full-circle nature by captioning it, “Had to recreate rise and shine w Aire in the same spot at my office.” The comments section went wild, overflowing with memes and nostalgia—and even some playful Kris Jenner references, spotlighting just how deeply this meme is woven into Kardashian-Jenner lore. According to People, Jenner has been giving followers a closer look at her life with Stormi, now seven, and Aire lately, sharing sweet at-home snaps, back-to-school moments, and, more recently, a candid look at family life in casual loungewear.

But let’s not forget the relentless social media buzz. Over on Instagram, Kylie continued to serve high drama and high fashion, breaking the internet with a series of selfies in a hot pink latex bra top and matching miniskirt. This bold look had her friends screaming in the comments and plenty of heart-eye emojis from fans, although, as always, there was a slice of backlash—some critics suggested she “have some respect for yourself,” showing yet again that Jenner’s bold fashion choices are as divisive as they are headline-grabbing. The response was a familiar mix of obsessed praise and judgment, reflecting the ongoing tension between Kylie’s status as a beauty mogul and her role as a mother and style icon.

On the business front, there’s potential drama brewing. Recent reports from Reality Tea detail how Kim Kardashian—her half-sister—may be plotting a major beauty industry takeover by branching Skims into beauty products. Insiders say this could spark a genuine Kardashian-Jenner business war, since Kylie has long been considered the queen of the family’s beauty empire thanks to Kylie Cosmetics. One industry executive framed it as “Kim is about to come for that crown,” and it’s hinted this isn’t just sisterly competition, but all-out war. If Skims Beauty succeeds, it could pose a direct challenge to Kylie’s business dominance.

Over the past 24 hours, headlines have focused on that viral Rise and Shine video and the budding sisterly business rivalry—with social media buzzing over every detail. Whether Kylie is coyly resurrecting memes or facing a potential shakeup in the family beauty hierarchy, she continues to prove no one commands the pop culture moment quite like her.

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